Boost the Communications Skills of Your High Potentials in Our Virtual or In-Person Workshop

High-Impact Storytelling for Effective Communication

Do you have high potentials who lack the communications skills they need to get to the next level, costing them career advancement and costing your organization revenue, productivity, and time? If so, we can help fix that.

Our Workshop | Why Now?

Poor communication could be costing your business $12,506 per employee, per year

That's Right! $12,506 Per Employee, Per Year. Ouch.

Too many companies are losing money to ineffective communication.In the most credible study of its kind to date, Grammarly and The Harris Poll uncovered this stunning but little known fact: U.S. businesses lose up to $1.2 trillion a year due to ineffective communication.Check out the Grammarly Business infograph below for a breakdown of the findings.Want to see the whole report from January 2022? Simply click on the infograph to download a PDF of the report (it's free).

Our Workshop | Why Us?

Stop Losing Money to Ineffective Communication

Our workshop helps high potentials structure their written and verbal content for greater impact with both internal and external stakeholders.With our feedback and coaching, we make sure that workshop attendees walk away with the communication skills they need to create clear, persuasive messaging in their day-to-day roles and interactions for emails, social posts, blogposts, presentations, sales pitches, investor pitches, as well as interactions with the media.Participants walk away with the following:(1) A clear understanding of why story is key to creating clear, persuasive verbal and written content.(2) A proven, easy-to-remember, easy- to-apply storytelling framework that's immediately applicable in their day-to-day work.(3) Communications techniques and skills that will elevate their executive presence, internally and externally.

Workshop Details | Pricing

Location: Virtual or In-PersonWorkshop Duration: Full-Day or Half-DayInvestment: $8500 USD or $4500 USD (Group Rate Per Workshop)Reservation Deposit: 50% Deposit Required to Reserve Your DateMaximum Number of Attendees Per Workshop: 15

Notable Media Mentions

Editor Touts the StoryHack We Teach that Your Teams Will Rely On Again and Again

Ragan Communications Highlights Our Training from the 2021 Speechwriting & Public Affairs Conference

Rooted in Business Storytelling, Our Book, Win With Decency, Was Featured in Chief Learning Officer Magazine

Notable Blogposts

Deadly Sins of Pitch Communication: Assuming Audience Attention

Our Methodology | Interactive & Actionable

Practical, Real-World Skills and Ongoing Support and Resources

Our training incorporates a highly-interactive Tell, Show, Do, and Review approach to ensure the best learning experience.The Tell Section educates participants by sharing an insight, a point of view, or a definition.The Show Section demonstrates what we share in the Tell Section through powerful, real-world examples, including memorable video clips, riveting speech excerpts, and unique case studies.The Do Section gives participants the opportunity to put what they've learned into practice right away. This section has numerous, hands-on exercises aimed at bringing the learnings to life as well as fostering greater ownership by participants. Participants then share their work and receive peer and instructor feedback in real time.The Review Section recaps what has been taught using engaging visual prompts with an emphasis on driving retention through a question and answer format.


Words Used to Describe Our Approach and Training Style:Practical, Actionable, Fun, Interactive, Memorable, Enthusiastic, Inspiring

We've Helped Leaders From These Organizations


DOUGLASS HATCHER | communicate4IMPACT, Co-founder

Prior to co-founding communicate4IMPACT, a business storytelling training and coaching firm, Douglass led thought leadership and executive communications at Mastercard headquarters in Purchase, New York. Before making the move to Mastercard, Douglass spent two decades in Washington, DC, working on Capitol Hill in senior positions in both the U.S. Senate and the U.S. House of Representatives. Immediately prior to Mastercard, Douglass was senior advisor and speechwriter for former U.S. Senator Olympia J. Snowe.Douglass also serves as a quarterly guest lecturer on speechwriting and storytelling at Columbia University's School of International and Public Affairs (SIPA).

LISA-MARIE HATCHER | communicate4IMPACT, Co-founder

Long before business storytelling was a coined phrase, Lisa-Marie was crafting persuasive messages in both the private and public sectors. She started her career working for the Comptroller of the Army at the Pentagon and later managed global accounts for American Express and also grew sales for two pharmaceutical companies. After a stint of staying home to raise young twins, she co-founded communicate4IMPACT with her husband, Douglass in 2017. She has since co-created business storytelling training for solopreneurs to CEO's, bringing a client relationship perspective to communication.

DAN COONEY | The Cooney Company, LLC, Founder

Prior to founding The Cooney Company and PitchRater, Dan was the Chief Marketing Officer of US Sailing, the National Governing Body of the Sport in the United States. He has coached over 2,000 professionals on presentation skills and persuasive communication. He has thirty years of professional sales, marketing, sponsorship, and fundraising experience. He is a graduate of Bowdoin College and the University of North Carolina’s Kenan Flagler School of Business.